Salman Syed, Regional Head, element14, Asia Pacific provided a compelling overview of element14's greatly enhanced customer proposition for the Asia Pacific region that was of great interest to suppliers as element14 seed technologies to design engineers and maintenance and repair engineers.  Salman focussed particularly on the company's enhanced supply chain capability and stressed its 'no minimum order quantity' and flexible delivery options. 

Over 100 global suppliers attended the launch of element14 in Asia Pacific, and among them were:

Andy Lim, Director of Global Distribution, Asia Pacific, Tyco Electronics said: "It is a transformation from the old Farnell to a very exciting element14.  It combines the design engineer and the buying community together and I think that is something very powerful for element14 going forward to gain market share." 

Alex Glass, Vice President of Global Distribution Sales, Analog Devices said: "I think it's a really good idea to consolidate the multiple Premier Farnell brands into one element14 brand.  It makes it much easier for the customers to identify with Premier Farnell through the element14 brand and by extension with companies like Analog Devices. Element14 can help Analog Devices reach the electronic design engineers by making it that much easier for those engineers to access our technology, design it in and have a really good experience from the point of selecting a component through to the eventual release to production." 

Malcolm Campbell, Worldwide Director of Distribution, Microchip said: "We have a community of very enthusiastic design engineers who have built strong bonds with Microchip, and are deeply invested in their work and into the products they are developing.  The social community of element14 and the sharing it encourages amongst engineers is something that we should make the most of to help drive innovation going forward." 

Graeme Dorkings, Director Distribution Sales for Asia, Kemet said: "The team did a great job launching the new brand and I am confident that the outstanding growth achieved so far will continue under the element14 brand."

About element14

element14 offers more than 120,000 products, for next-day delivery from its three distribution hubs located in Shanghai, Singapore and Sydney.  The company offers 24/7 telephone support for customers in four languages (English, Mandarin, Thai and Korean), 24/5 online technical support, catalogue sales, with a hassle-free return policy.  In Australia and New Zealand, please visit http://au.element14.com/ and http://nz.element14.com/ respectively.  This eCommerce site is integrated with the Group's global online Community portal (www.element14.com ). Worldwide, element14 is the first collaborative community, research portal and eCommerce website for design engineers and electronics enthusiasts.  The website provides product data, design tools, technology information and top brand components to seamlessly facilitate the design process users can consult industry experts and collaborate with peers around the globe.  Element14 online Community is sponsored by Premier Farnell plc (LSE: pfl).

About Premier Farnell

Premier Farnell plc is leading the way in the high service, multi-channel provision of essential products, information, software and technology solutions to electronic design engineers, maintenance and repair engineers and purchasing professionals globally.  Its differentiated proposition includes 32 local language transactional websites, and the critically important element14 eCommunity for design engineers - an industry first (www.element14.com). With sales last year of £795.3m and underlying profits of £54.8m, the Group distributes its comprehensive portfolio of products and services throughout Europe, North America and Asia Pacific, supported by a global supply chain of over 3,500 suppliers and an inventory profile developed to anticipate and meet its customers' needs.  Recently awarded Platinum status by the Business in the Community Corporate Responsibility Index, the business takes its CSR commitments very seriously.  While global in scope, Premier Farnell recognises the individual needs of each market and has continued to internationalize its model accordingly, trading locally under different brand names.  Its primary electronics businesses trade as Farnell in the UK, Europe, Newark in the US, Canada and Mexico, and element14 in Australia, China, Hong Kong, Singapore, Malaysia, Taiwan, Thailand, South Korea and New Zealand.  In Brazil the operation is known as Farnell Newark.  www.PremierFarnell.com