In today’s highly competitive marketplace, manufacturers are looking for new ways to differentiate themselves from the competition, and for an increasing number of manufacturers, adding service offerings—enabled by M2M technology—is the answer.  As such, the merging of START-IT and M2M reflects the changing demands and needs in the manufacturing industry.

M2M magazine is the industry’s sole publication focused purely on machine-to-machine communications.

As manufacturers begin to integrate more and more machine-to-machine technology into their core businesses, this merger will bring the manufacturing focus more toward devices and connectivity in the manufacturing industry, as well as how to leverage this technology in other enterprise systems through the integration of machine data.

The convergence of these two titles is something that has been foreseeable as the manufacturing technology market has been transforming to become part of the M2M technology arena.  As a media outlet in both of these spaces, the editorial team at Specialty Publishing Co.  Was prepared for, and even predicted, this shift.

The magazine will be incorporated into M2M beginning with the September/October issue.

Bringing START-IT, and its loyal and extensive readership, into the mix will also enable M2M magazine to strengthen its stand as the voice of M2M technology.  With this change, M2M looks to enhance the quality of the content presented, as well as increase the circulation of the publication.

"Machine-to-machine technology is the forefront of available solutions in the marketplace today.  By making START-IT a part of M2M magazine, Specialty Publishing Co.  Is continuing our tradition of bringing a leading-edge technology resource to our audience," said Peggy Smedley, editorial director of START-IT and M2M.  "We look forward to providing our START-IT readers with an in-depth look at the solutions M2M technology can provide to enhance business practices."

About Specialty Publishing Co. 

Specialty Publishing Co., www.specialtypub.com, Carol Stream, Ill., is a multifaceted media company that specializes in helping address the critical business issues that keep executives and operations managers up at night.

Specialty Publishing Co.  Brings a wealth of information to its audience through a variety of media sources in digital and print.  With the launch of M2M Premier and the new SPC Radio Network, it has entered the digital media realm following many successful years in print media with its two business publications: Constructech, its highly regarded construction-technology publication with issues covering both the Commercial and Residential spaces, and M2M magazine covering machine-to-machine technology, which connects people, devices, and systems through six primary market segments: remote monitoring, RFID (radio frequency identification), sensor networking, smart services, telematics, and telemetry.

Reaching 200,000 business decision-makers, these renowned publications give their readers valuable insight into the issues shaping their companies.